Prof. Dr. Klaus G. Grunert

Professur für Marketing, Centre Director / Head of Section, Aarhus University

Aktuelle Tätigkeit

  • Professor of Marketing, Aarhus University, School of Business and Social Science
  • Director, MAPP Centre for Research on Customer Relations in the Food Sector

Qualifikation

  • Dr. h.c., University of Vaasa, Finland
  • Dr.oec.habil., University of Hohenheim, Stuttgart
  • Dr. oec., University of Hohenheim, Stuttgart
  • Dipl.-Volksw., University of Cologne, Cologne

Werdegang/Erfahrung

  • Research Assistant, Central Archive for Empirical Social Research, University of Cologne,
  • Research Associate, Institute for Applied Consumer Research, Cologne
  • Instructor, Department of Consumer Economics, University of Hohenheim
  • Assistant Professor of Consumer Economics, University of Hohenheim
  • Professor of the European Institute for Advanced Studies in Management
  • Professor of Fisheries Marketing (part-time), University of Tromsø

Lehrinhalte

  • Marketing und Marktforschung

Gastprofessuren (Auszug)

  • Technical University of Chemnitz, MBA Event Marketing // Sun Yat-sen University, Guangzhou // University of Natural Resources and Applied Life Sciences, Vienna // National Food Business Management Program, Australia // EDEN Doctoral Seminar on Consumer Behaviour // University of Naples // University of Adelaide // University of Otago, William Evans Visiting Fellow // CIHEAM course on product development in the agribusiness sector // EMAC/EIASM Doctoral Colloquium in Marketing // University of Innsbruck, Department of Marketing // Thammasat University, Bangkok, Masters in Marketing programme // CIMI MBA Programme // Danish Management Center, Executive Programme "Competitive Strategy and Product Development in the Food Sector // ISIDA, Palermo, MBA programme // First Summer School on Economic Psychology, University of Linz // University of Bonn, Department of Economic Sociology // University of Hannover, Department of Marketing // Vocational Academy Stuttgart // State Academy of Pictorial Arts, Stuttgart

Gastvorlesungen (Auszug)

  • Guest lectures at, among others, Humboldt University Berlin, University of Chemnitz, University of Stirling, University of Bielefeld, University of Bonn, University of Kiel, Cornell University, Glasgow University, University of Gothenburg, Indiana University, Lund University, Monash University, Odense University, BI Oslo, University of Osnabrück, Pennsylvania State University, University of Oregon, University of South Carolina, Stockholm School of Economics, Tulane University, University of Alberta, Federal University of Rio Grande do Sul, University of Sao Paulo, Technical University of Lisbon, Sun Yat-Sen University, Guangdong University of Foreign Studies, others

Auszeichnungen

  • Aarhus Universitets Forskningsfonds Formidlingspris, 2011
  • Dansk Erhvervs Akademis Erhvervsforskerpris, 2007
  • Best paper award, AM/AMA 5th Biennial Joint Conference, Dublin, 2005 (with T. Trondsen, E. Campos, J. Young)
  • Best paper award, 6th Annual World Business Conference, IMDA, Chonju, Korea, 1997 (with H. Harmsen)
  • Best paper award, conference “Building for tomorrow: The management of intellectual capital and innovation”, Hamilton, 1996 (with S. Bisp, H. Harmsen)
  • William Evans Fellowship, University of Otago, 1995
  • Dansk erhvervslivs pris for afsætningsøkonomisk forskning, 1995
  • Reinholdt W. Jorck og Hustrus Forskningspris, 1993

Netzwerk/Engagement

  • Association for Consumer Research, AU FoodNet, Danish Marketing Club, European Federation of Food Science and Technology- EFFoST, European Marketing Academy, ILSI Europe, Max Rubner-Institut, The Danish Marketing Research Council, VIFU – Videnscenter for fødevareudvikling

Veröffentlichungen

  • Ad-hoc reviewer for many journals, including Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of Applied Social Psychology, Journal of Retailing and Consumer Studies, Food Economics, Food Control, Innovative Food Science and Emerging Technologies, British Food Journal, European Review of Agricultural Economics, Journal of Agricultural and Resource Economics, International Marketing Review, Food Policy, European Journal of Marketing
  • Die Liste der Veröffentlichungen ist lang. Gern lassen wir Ihnen diese auf Wunsch zukommen. Schreiben Sie an beratung@studieninstitut.de